2013: The project “Games for health. Games for life”

Within the framework of preparation and holding of the XXVII World Summer Universiade 2013 in Kazan, for the first time in the region of Eastern Europe and Central Asia, the project "Games for health. Games for life", aimed at reducing the risk of the spread of HIV infection during the preparation and holding of the Universiade-2013 and the promotion of tolerant attitudes towards people living with HIV.

Main results of the project:
Specifically for the 2013 Universiade, the Russian version of the guidebook for the sports community "Together Against HIV and AIDS" was published and presented for the first time in the Eastern Europe and Central Asia region, which also included appeals from the Ministers of the Republic of Tatarstan and famous sportsmen, the Universiade ambassadors Catherine Gamova, Vasily Mosin and Irek Zinnurov.
Based on the handbook, seminars were held for trainers of children's and youth sports schools, e-Learning was prepared - a distance training course for volunteers, information on HIV / AIDS is included in the handbook for volunteers. The supportive advertising campaign and coverage in mass media, the Internet, thematic groups in social networks, on the site of the Universiade 2013 took place. The Deputy Secretary General Michel Sidibé and Miss Russia 2013 Elmira Abdrazakova recorded the appealing to the athletes of the Universiade 2013.
The key activities of the project were aimed at providing access to information and prevention means for participants, guests and volunteers of the Universiade 2013. At the request of the Executive Directorate of Kazan 2013, a preventive multilingual booklet (15,000 copies) was prepared for athletes and volunteers living in the Universiade Village.


Participation in the campaign of famous athletes, as well as young stars of musicians and singers of the international youth team "Red Ribbon" from 6 countries of the Commonwealth of Independent States contributed to changing attitudes, beliefs and behavior of young people regarding the problem of HIV / AIDS and people affected by the epidemic.

The project helped to raise the level of competence in matters of HIV infection of representatives of the sports community at the Universiade 2013, attracting the attention of the socially active part of youth to healthy lifestyle issues, which in turn affected their knowledge and behavior change to a safer lifestyle. The total coverage of the information activities of the project was about 35,000 people.

In 2013, the UNAIDS and the ACNO "New century" presented the project at a special session for organizing committees of future Universiades, where Korea and Kazakhstan took part. The results of the project, as the best practices, are posted on international information resources: the official UN Bulletin in Russia, the global site of the Joint United Nations Program on HIV / AIDS (UNAIDS), the official website of the United Nations Sports Agency for Development and Peace (UNOSDP).