In 2015, the successful experience of the project within the Universiade-2013 was in demand when holding the 16th World Aquatics Championship in Kazan in 2015.
"The fight against AIDS is very important for preserving the health of people around the world. Now it is crucial to unite our efforts to defeat this disease in the name of sport ".Dr. Julio Muglionethe President of FINA
State and non-profit organizations of the republic with the support of UNAIDS implemented the project "Dive safely!", aimed at raising awareness about HIV infection and mobilizing youth in HIV prevention and testing
A key component of the project for conducting preventive activities was the information pavilion with the possibility of rapid HIV testing, organized in the FINA Park. Dr. Julio Muglione, the President of the FINA, Alexander Zhukov, President of the Russian Olympic Committee, Viney Saldana, the Director of the UNAIDS Regional Office, representatives of the executive bodies of the Republic of Tatarstan, Dilyara Vagapova, project person, and the ambassadors of the international youth "The Red Ribbon" team attended the opening ceremony of the pavilion
Main results of the project:
During 10 days of intensive work, the pavilion received about 7000 visitors - guests, participants, volunteers of the Championship. Over 270 people participated in master classes, seminars, meetings with media persons, panel discussions for the non-profit sector. During the work of the pavilion, 4500 people received doctors’ consultation, 1287 people from 28 regions of Russia and 14 foreign countries passed the rapid HIV test for free.
The media campaign "Be on a healthy wave!" and the relay #divesafely were launched in the social networks along with work of the pavilion. The campaign was supported by a well-known singer, actress, TV presenter and the UNAIDS Goodwill Ambassador Vera Brezhneva, as well as media persons from 9 countries of the Eastern Europe and Central Asia region.
115 publications in international, federal and regional media and Internet resources of profile organizations are posted on the activities and results of the project. The coverage of the target audience by the information activities of the project was 75000 (in social media) and about 3 million people (taking into account traditional media).
"It is an important and noble mission - fight against AIDS, and, certainly, the Olympic Movement as the movement very popular, especially among youth, can make the contribution. Each young man has to know what HIV is and what is his HIV status. I think that it is very good example. During the FIFA World Cup of 2018 the similar project will be useful".Alexander Zhukovthe First Deputy Chairman of the State Duma of the Russian Federation, President of the Russian Olympic Committee
The methods and approaches to HIV prevention used within the project were highly appreciated by the leadership of the International Federation of Water Sports of FINA, the Russian Olympic Committee, the executive bodies of the Republic of Tatarstan and the Russian Federation and will be used as "best practices" for subsequent international sport events.